Marketing for a doctor is not different than it is for organizations such as Cleveland and Mayo Clinic; they market daily. While there are websites, brochures, news reports, press conferences, and other events that bring these organizations attention, nothing is more important than developing and implementing proper marketing strategies so that patients become aware. This is not to say that traditional advertising or creating brochures is imperative but rather marketing today for doctors and many other organizations requires a plethora of activities so as to be heard among the large amounts of noise and competition.
According to the AMA, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing then is required for any and every physician so that they can help their clients (patients) to uncover and satisfy their wants and needs.